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Donnerstag, 14.09.2017

Content ... what?

Should content marketing be seen as an extension of classical advertising – or possibly a successor to it?

The experts in a panel discsussion at dmexco2017 could at least agree on one thing: Consumers want credible and relevant content that’s tailored to their individual interests, so achieving that will only become more important in the future.

But hey, let’s take a step back for a moment: What exactly is content marketing? We asked around at the debate:

Meet Publicis Communications at dmexco, Halle 6 / A011 – B016 und Halle 8 / A031 – B030

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dmexco – 14.09.2017

Virtual Reality is more real than you think

Why hasn’t virtual reality already changed our lives? It may not have hit the mass market yet, but VR and AR are much further developed than most of...

dmexco – 14.09.2017

“The internet is broken”

Everybody’s heard of blockchain. Few people can really explain what it is. It began with Bitcoin, but can it really revolutionize the internet?