Publicis Pixelpark
Gerhofstraße 1-320354HamburgDeutschland
+49 40 34101 0

Dienstag, 12.03.2019

Always know where to go around the airport!

Publicis Pixelpark extends Berlin Airport App with indoor navigation for Tegel

German version

Orientation at the airport is essential for passengers. In order to be able to show them the right way around the airport, the Berlin Airport App now also has an indoor navigation system for Tegel Airport. Together with HERE and indoo.rs, Publicis Pixelpark developed this new functionality based on the Beacon technology realized for Tegel in 2015 and integrated it into the app, which Publicis Pixelpark has been managing since 2013.

“With indoor navigation, we can significantly expand our service for passengers in Tegel, because, with the real-time navigation, you can find your way around even completely unknown locations, right where GPS fails. The direct route to the gate or to the nearest shop, bistro or car park is easy to find without detours”, says Hannes Stefan Hönemann, Head of Corporate Communications at Flughafen Berlin Brandenburg GmbH.

The app displays the location of the user on the airport grounds as well as in the closed airport buildings and terminals. With the integrated route planner, you can search for any desired destination and the app shows the distance to the destination but also useful additional information such as opening hours.

“This project is not just about the right mix of hardware and software - it combines service design and technological excellence to add value to those who are most important to the airport: the passengers,” explains Jens-Christian Jensen, Managing Director at Publicis Pixelpark in Berlin. "There are still very few good use cases for indoor navigation - developing a viable concept here that leverages all the capabilities of existing technology, and implementing it with HERE and indoo.rs is a daunting one.”

In order to realize the indoor navigation, in addition to the environment equipped with new beacons, special know-how is required for the measurement and location of the beacons as well as for route and map display. HERE and indoo.rs are specialists in these areas. Their technologies linked Publicis Pixelpark with the airport's own services in the app.

The Berlin Airport App is available for Android and iOS for free.



Viviane Kruggel, PR Manager, T +49 30 5058 1570, viviane.kruggel@publicispixelpark.de

About Airport Berlin-Brandenburg
With round 34.7 million passengers in 2018, Berlin is the third largest air hub in Germany. There are currently two airports in Berlin: Schönefeld Airport to the south-east of the city and Tegel Airport to the north of the city. In order to create the capacities required for the future, the new Berlin Brandenburg Airport Willy Brandt is currently being built.

About Publicis Pixelpark
With about 850 communication experts Publicis Pixelpark operates in seven German locations. Together with our clients, we develop the best solutions for brands, communication and e-business by combining ideas and technologies. Lead the Change is our mission - we move forward, always hungry for the next step.

About HERE
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit 360.here.com and www.here.com.

About indoo.rs GmbH
indoo.rs is specialised in indoor positioning and mobile wayfinding. The company was founded in 2010 and today has a 20-person team of specialists focused on the development, optimization and distribution of indoor positioning for mobile devices. The technology is comprehensive and can be used in various applications, such as airport, hospital or event navigation, meeting room finder, etc. The head office is in Vienna Schwechat, Austria, a development office is located in Vienna, Austria, and an international branch office in San Francisco, USA.

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