2018-10-17https://www.publicispixelpark.de/640480
Publicis Pixelpark
Gerhofstraße 1-320354HamburgDeutschland
+49 40 34101 0

Mittwoch, 11.01.2017

Carl Zeiss Meditec sends ophthalmologists on an intergalactic journey

Publicis Pixelpark and Demodern realize VR project for the intraocular lens manufacturer

German version

In a virtual reality project for Carl Zeiss Meditec AG, one of the leading providers of intraocular lenses (IOL), Publicis Pixelpark and the digital agency Demodern have provided new insights into the world of the human eye. Inspired by the iris, which is so unique and unmistakable to every human being as a fingerprint and has a striking similarity to the galaxies in the detail of a macro photograph, the agencies created an impressive universe as a communication framework - the ZEISS IOL UNIVERSE.

With the VR solution, the specialists’ audience can immerse themselves into the virtual reality of the ZEISS IOL universe, explore the different iris galaxies and experience the specifications of the different ZEISS IOLs in a playful way. The intergalactic journey allows the participating doctors access to new, unimagined levels of an otherwise familiar subject.

At the ESCRS Congress in Copenhagen, the specialist audience was able to immerse into the virtual reality of the ZEISS IOL universe, explore the various iris galaxies and experience the specifications of the different ZEISS IOLs in a playful way. The intergalactic journey enabled the participating physicians to access new, unimagined levels of an otherwise familiar subject. Back in reality, a personal macro photograph of their own iris completed this experience. The complex photography became the most individual give-away of the event and rounded off the unforgettable journey.

More than 50 percent of all blindness in the world are caused by cataract, which affects more than 20 million people worldwide and 90 percent of all cases can restore sight. Since the requirements profiles of the affected patients are very different, specialists or ophthalmologists must have complex knowledge. The helpful ZEISS IOL UNIVERSE project is not only memorable but also entertaining and impressive.

Contact
Viviane Kruggel, PR Manager, T +49 30 5058 1570, viviane.kruggel@publicispixelpark.de​​​​​​​

About Publicis Pixelpark
Publicis Pixelpark belongs to the Pixelpark Corporation and can be found in Barcelona, Berlin, Bielefeld, Erlangen, Frankfurt, Hamburg, Cologne and Munich. This is where creative and profitable communication and E-business solutions are developed. About 900 communication- and digital experts across various sectors take pride in working for well-known national and international names.
www.publicispixelpark.de

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