2018-02-02 https://www.publicispixelpark.de/ 640 480
Publicis Pixelpark
Gerhofstraße 1-3 20354 Hamburg Deutschland
+49 40 34101 0

Donnerstag, 07.12.2017

Four lines for a taxi moment - the new brand campaign of mytaxi and Publicis Pixelpark

German version

Whether at the Glühwein stand, after a rainy football match or at the gift shop: The pre-Christmas season is full of moments in which everyone is looking forward to a taxi ride. Especially when it comes to wherever you are in just one click. This is the basic idea behind the current, so far largest campaign for the taxi app mytaxi by Publicis Pixelpark.

In short quatrains, the multi-motif campaign tells stories about everyday "taxi moments". Centered are various features of mytaxi, which have been chosen after accumulating local insights, and which are purposefully used for the regional and event-related campaigning. 

Motif of the campaign for mytaxi
Motif of the campaign for mytaxi
Motif of the campaign for mytaxi

The campaign runs nationwide in regional and national daily newspapers, social media and out-of-home placements in major cities until 17th of December.

Marcel Brieske, Senior Marketing Manager at mytaxi, about the campaign: “With the campaign, we create small and big 'taxi moments' that everyone knows. With the variety of motifs and the regional targeting, the concept of Publicis Pixelpark is ideally suited not only to bring the many advantages of our app with high relevance to the customer, but to entertain.”

Responsible for the campaign on the customer side at mytaxi are Marcel Brieske, Senior Marketing Manager Germany, Siri Eckold, Marketing Manager Germany, and Falk Sluga, PR & Social Media Manager Germany.

About mytaxi

mytaxi was founded in June 2009 and was the world's first taxi app that created a direct connection between passengers and taxi drivers. With more than 10 million downloads, 120,000 registered drivers and availability in over 70 cities in 11 European countries, mytaxi is the leading taxi app in Europe.

About Publicis Pixelpark

With about 950 communication experts Publicis Pixelpark operates in seven German locations. Together with our clients, we develop the best solutions for brands, communication and e-business by combining ideas and technologies. Lead the Change is our mission - we move forward, always hungry for the next step.


6 printable motifs of the campaign


Viviane Kruggel, PR Manager, Publicis Pixelpark, +49 40 381 07 126, viviane.kruggel@publicispixelpark.de 

Zurück zur Übersicht

Presse – 02.02.2018

Christian Nienaber joins Publicis Pixelpark as Managing Director

Focus on digital business of the locations in Munich and Erlangen

Presse – 04.12.2017

How the content came into the forest

Publicis Pixelpark and STIHL develop storytelling campaign for the launch of the professional power saw MS 462

Presse – 27.11.2017

“I want a baby with you!“

New customer campaign by Publicis Pixelpark for the BKK VBU scores with a lot of skin