Publicis Pixelpark
Gerhofstraße 1-320354HamburgDeutschland
+49 40 34101 0

Donnerstag, 03.11.2016

Publicis Pixelpark wins GWA Effie in silver

At this year's GWA Effie, Publicis Pixelpark gets the highest award in the Brand Experience category - the Effie in silver for the "Interactive Style Advisor" for Olia, a hair coloration by L’Oréal GARNIER.

The style advisor is presented by one of the most famous German fashion designers, Guido Maria Kretschmer. With an extensive question-answer algorithm, users are advised in the choice of their new Olia hair color and also receive additional make-up and styling tips.


Since the campaign has hit the internet, Olia’s market share has grown by nearly 30%. With over 3 million visitors and over 25% completed counselings it has been the most successful digital campaign the brand has ever launched.

The GWA Effie has been awarded annually by the German Association of Communication Agencies, (GWA), according to the efficiency and effectiveness of campaigns in gold, silver and bronze for the past 35 years.

Viviane Kruggel, PR Manager, T +49 30 5058 1570, viviane.kruggel@publicispixelpark.de

About Publicis Pixelpark
Publicis Pixelpark belongs to the Pixelpark Corporation and can be found in Barcelona, Berlin, Bielefeld, Erlangen, Frankfurt, Hamburg, Cologne and Munich. This is where creative and profitable communication and E-business solutions are developed. About 900 communication- and digital experts across various sectors take pride in working for well-known national and international names.


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